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AVP, Digital Marketing in Singapore at Great Eastern

Date Posted: 9/11/2018

Job Snapshot

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Job Description

Job ID: 000847

Job Purpose


You will oversee the social media performance and community management & support the digital direct channels to cultivate brand affinity, engagement, reach and loyalty for customers. The role will require a strong collaboration with other business units to execute and ensure that social and digital content tells a unified brand story and bring to life what truly differentiates Great Eastern against competitors.


The Job

Planning & Strategy


  • Ensure the voice always remains true across social media touch points;
  • Drive customer acquisition and retention through social media and direct marketing;
  • Digital campaign management including tactical plans and evaluation;
  • Stay up to date with current popular culture and trends to inform conversation strategy;
  • Work closely with agency and PR team to develop a robust crisis management plan; and
  • Ensure content/customer communication is relevant across a variety of channels including EDM and social.




  • Track and report social engagement, community growth and social/referral traffic;
  • Anlayse social data to uncover insights, then adjust strategies and tactic to achieve optimal performance;
  • Work with business units to provide analytical insights to enable decisions that support customer experience, problem resolution and best practice; and
  • Analyse and communicate campaign results and future optimisations, including implementation of studies and performance report, in collaboration with the agencies involved.




  • EDM execution, uploading of content and working with BU to deliver the correct audience segmentation;
  • Work hands on with our current social media channels and develop a positive presence online;
  • Responsible to community manage and respond to incoming messages; and
  • Responsible to monitor conversation online and respond as required to drive high customer satisfaction.




  • Closely follow changes to social media platform rules and algorithm;
  • Work with agency to actively participate in industry discussions and relevant online communities where our target audiences are engaged;
  • Manage relationship with digital agencies; and
  • Ensure sharing of best practices and team education in the face of digital breakthroughs and new trends in the field.

Job Requirements

Our Requirements


  • 3 to 5 years of experience in digital marketing, primarily in social media. Experience in CRM platform management is preferred;
  • Degree in marketing, media, communications or similar;
  • Ideally experienced in both B2B and B2C;
  • Must have strong background in communications and content management;
  • Experience with planning and executing AB testing solutions;
  • Ability to manage multiple priorities and projects, aligning teams to project timelines and ensuring quality of deliverables;
  • Strong project management skill and time management skill;
  • Strong analytical and storytelling skills, excellent communications skills, both written and spoken; ability to explain complex technical concepts in plain English;
  • Strong interest in data, including good knowledge of analytics, tag manager and experience with tracking code and reporting;
  • Team player with excellent relationship building;
  • Proven track record of significantly growing online audience and engagement tactics;
  • Strong portfolio of work that showcases your ability to craft content across a variety of mediums and channels; and
  • Deep understanding of content distribution, community development and social media marketing.


To all recruitment agencies: Great Eastern does not accept unsolicited agency resumes. Please do not forward resumes to our email or our employees. We will not be responsible for any fees related to unsolicited resumes.