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Corporate Management Associate, Marketing Communications (Strategy and Transformation) in Singapore at Great Eastern

Date Posted: 12/1/2018

Job Snapshot

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Job Description

Job ID: 000851

Job Purpose

Digital Ecosystem Platforms as part of Group Strategy and Transformation wants to make insurance an enjoyable experience with the customer every day. This includes orchestrating new digital ecosystem platforms to engage customers in their daily lives and creating an open and collaborative platform for other strategic partners to collaborate to enrich the customer experience.

The candidate will be responsible for rolling out marketing communications and launching customer campaigns for both GETGREAT and UPGREAT to acquire new customer sign-ups and drive consistent utilisation on both ecosystem platforms. The candidate will also be required to share, transfer and implement established marketing templates and campaigns into the other Great Eastern markets – namely Malaysia and Indonesia to achieve the same objectives, customer acquisition and utilisation.

The Job

  • Responsible to develop and roll-out marketing communications to create awareness of both digital ecosystem platforms - GETGREAT and UPGREAT, across all communication channels – 360O – including above the line, below the line advertising and digital communications;
  • Develop and execute customer campaigns to drive customer acquisition and utilisation on both GETGREAT and UPGREAT; including executing campaign mechanics and fulfilment;
  • Develop desired marketing campaign templates for consistent use of customer communications;
  • Collaborating with strategic partners to launch collaborative campaigns;
  • Track agreed campaign outcomes with both quantitative and qualitative measurements; and
  • Build successful case studies and share successful marketing executes, campaign mechanics with other business groups within Great Eastern and markets – namely Malaysia and Indonesia.

Job Requirements

Our Requirements

  • Final-year undergraduates with an expected bachelor’s degree or candidates with less than 2 years of working experience
  • Versatile fast learners and able to think out of the box to create new value and/or problem solving solutions would preferred
  • Some work experience in a highly dynamic environment, e.g. FinTECH and/or InsureTech establishments may have an advantage
  • Good written and inter-personal communication skills are a core competencies required to excel on the job
  • Able to work independently with minimal supervision

To all recruitment agencies: Great Eastern does not accept unsolicited agency resumes. Please do not forward resumes to our email or our employees. We will not be responsible for any fees related to unsolicited resumes.