This site uses cookies. To find out more, see our Cookies Policy

Lead, Affluent/HNW Customer Value Proposition (Group Marketing) in Singapore at Great Eastern

Date Posted: 11/13/2018

Job Snapshot

  • Employee Type:
    Full-Time
  • Location:
    Singapore
  • Date Posted:
    11/13/2018
  • Job ID:
    869/604/2249

Job Description

Job ID: 000869

Job Purpose

 

Reporting to the Head of Affluent/ High Net Worth (HNW) Business Project with matrix reporting to Head of Group Loyalty and Segment Marketing, you will be responsible to project manage the new direction to Affluent/ HNW business with the aim of creating a compelling proposition that is aligned to Group Customer Segments and expert advisory team to target the Affluent/ HNW segment.  You will also be responsible to design and implement the Premier Advisory Customer Value Proposition and provide status updates and report to both the Heads.

 

The Job

 

  • Prepare needs-based analysis of the affluent/ HNW customer segment;
  • Prepare competitor analysis of affluent/ HNW propositions in the market including product range and services platform;
  • Design and develop a compelling customer value proposition (CVP) of the Premier Advisory channel promoting the Expert Advisory team and Affluent Service platform to the clients;
  • Align with the Customer Segments team on their formulation of customer segmentation approach, framework and execution strategy driven by fact-based consumer research and insights for particular segment/s within the organisation;
  • Ensure the CVP aligns to the Group’s Overall Customer Segment Strategy and Propositions;
  • Support the branding and marketing strategies of the Premier Advisory Channel including product launch, marketing campaigns and client events;
  • Develop and launch exclusive client events to increase business penetration;
  • Work with internal and external stakeholders to identify, design and implement needs-based insurance and non-insurance product suite for the Premier Advisory Channel;
  • Monitor the progress of the implemented strategies to achieve the targets set; and
  • Provide regular management reports and status updates to the Program Office.

Job Requirements

Job Requirements

 

  • Possess a good Business Degree or equivalent;
  • Relevant work experience in the insurance industry of at least 5 to 8 years in marketing, portfolio management, and customer segmentation;
  • Possess sharp business acumen, strong analytical skills, drive and initiative as well as strong communications and interpersonal skills;
  • Ability to work with people across all levels and functions, including senior stakeholders; and
  • Strong project management and organizational skills.

 

 

To all recruitment agencies: Great Eastern does not accept unsolicited agency resumes. Please do not forward resumes to our email or our employees. We will not be responsible for any fees related to unsolicited resumes.